Identity is missing from the internet. Today, as you move through the internet, there isn’t currently an understanding of your knowledge state or your taste. This was by design (or lack of it): Shopify Tobi likes to say that the web was really great, but it had two critical design flaws. The first design flaw was that payments weren’t built in, even though they almost were. And that is kind of what allowed Amazon to grow up and win this whole slice of commerce. And the second flaw was that identity was not baked into the web. It was up to websites to decide how they managed identity and how they attract people’s identity. And that ultimately led to things like… it led to AOL having this initially last presence around owning people’s identity.
Identity is missing from the internet
Identity is missing from the internet
Identity is missing from the internet
Identity is missing from the internet. Today, as you move through the internet, there isn’t currently an understanding of your knowledge state or your taste. This was by design (or lack of it): Shopify Tobi likes to say that the web was really great, but it had two critical design flaws. The first design flaw was that payments weren’t built in, even though they almost were. And that is kind of what allowed Amazon to grow up and win this whole slice of commerce. And the second flaw was that identity was not baked into the web. It was up to websites to decide how they managed identity and how they attract people’s identity. And that ultimately led to things like… it led to AOL having this initially last presence around owning people’s identity.